eMarketChain ICO at Glance

Innovative blockchain-powered e-commerce marketplace, where you can buy and sell products without paying any commissions to middlemen.

emac token
Name: eMarketChain
Symbol: EMAC
Blockchain: Ethereum
Price: 1 ETH = 11,500 EMAC
Hardcap: 32,000 ETH
Total coin supply: 454,000,000
Tokensale starts: April 29, 2018
Tokensale ends: May 29, 2018

What We Do

The fast growth of e-commerce industry allows the middlemen take up to 15% commission for every completed deal. We want to change this situation and to bring this value back to the end customer. And because the end user makes payments directly, a payment processor is also required to handle the transaction, which, at the end of the buying process, charges an additional 3%. And if we add the commissions that the payment providers charge, the percentage paid to 3rd parties can easily go up to 18%.

For example:
Amazon has 14% commision. 1–3% are spend on bank taxes(depending on the bank you are using). The other 11–13% go into the pocket of the online stores like Amazon.
eMarketChain will remove these unfair taxes.

eMarketChain is a decentralized marketplace, where customers and business can buy or sell, without paying any commissions to middlemen. The marketplace will be web-based ecommerce platform integrated into the blockchain technology.

What problem does eMarketChain solve?

  • Eliminating any unexpected charges and add-ons;
  • Unifying all the stores you would like to visit in a single platform;
  • Providing you with the best deals on the Internet and presenting you with notifications for such;
  • Saving you time you would otherwise spend in overcrowded shopping malls.

eMarketChain Platform
eMarketChain.co will be the official marketplace provided by eMarketChain. We will focus on creating a payment environment that is more straightforward, faster and cheaper than the current popular platforms. By implementing an intuitive, user-friendly design, we aim to create a platform in which:

  • Customers can easily find the goods they are interested in;
  • Merchants will have the ability to instantly list the items that they offer


EMAC is built as an ERC20 token on the Ethereum blockchain based on https://openzeppelin.org/ project. Focusing on decentralization, our main method for payment shall be via our very own EMAC Token. Using this method, there will not be any commission fees for the parties involved. Thus, customers can expect to save up to 15% per purchase, as compared to regular platforms.

Our Vision (Business Model) ​

With eMarketChain.co, we aim to create an experience for users that is completely free. A platform where neither customers, nor merchants, will have to pay any commissions or registration fees. Instead, we will introduce two types of business-models, that have in recent years proved to be extremely successful in multiple different industries:

With our freemium model, we give the opportunity for merchants to get more out of eMarketChain.co. With additional payments, they will be able to increase the visibility of the product(s) they have listed. This will be done by bumping their listings higher in the search results of customers. Having this increase in visibility will help merchants to gain more exposure, and thus, substantially increase the amount of sales they make

The subscription-based model, is aimed solely for merchants. Upon subscribing they shall receive the following benefits:

  • promotion of their goods with better quality pictures, compressed automatically by the eMarketChain platform, along with a broader suggestion engine for the items or services they are offering;
  • weekly suggestions on how to improve their advertisements, provided by our dedicated marketing specialists;
  • similar to the freemium approach, the possibility to list their offers higher in the results shown to the customers;

The subscription fee per month is fixed and will be between 19$ – 49$ depending on the chosen package.

Meet the team

Martin Shoilev
Developer and Co-Founder

Martin has been involved with development for the past 6 years, specializing mostly in e-commerce. Working with one of the biggest retailers worldwide with more than 2 billion yearly revenue. His job as an e-commerce expert was to help them optimize their online stores, improve the speed load and reach more people, which at the end will lead to bigger revenue for them.
Working with almost all possible e-commerce platform like Salesforce Commerce Cloud (Demandware), Magento, Hybris, Martin thinks that the time has come for a blockchain oriented e-commerce platform. His passion about the latest technologies and the fact that he is a great fan of blockchain technology-driven projects led him to become one of the founding members of eMarketChain, where in the long-term, he aims to revolutionize the e-commerce industry and shape it to today’s business and customer needs.

Alexander Petsoranski
PM and Co-Founder
Alexander Petsoranski is part of the young and ambitious team that has created eMarcketChain. He has graduated from Ivan Vazov private High School with a profile of computer science, has a master’s degree in Law, and currently, he is taking the position as QA Lead Manager at one of the leading IT companies that are creating commerce platforms.
Because of his experience in quality assurance consulting, management and analysis of private firms and start-ups projects, Alexander is positive that in 2 years period, the blockchain technology is going to be integrated in every e-commerce platform world wide. In eMarketChain, he is responsible for the proper collaboration between the various units of the project as well as for delivering the ultimate product that will satisfy every single need of the end user

Konstantin Hadzhiev
CTO and Co-Founder
Konstantin has been living in The Netherlands, one of Europe’s most technologically advanced and entrepreneurial countries, for the past 6 years. Obtaining a degree in Software Engineering, he has since been focused in the cybersecurity field – both from the deep technical perspective of a developer, as well as a consultant/security expert for adopting best practices and adhering to compliance policies in different critical organizations.
At eMarketChain, he is responsible for providing technical leadership, by ensuring that the best and most suitable technologies are used, with the goal to meet and exceed the market needs and expectations.

Andrea-Franco Candela
Chief Communications and Marketing Officer
Before joining the eMarketChain Team, Andrea has worked for the Bulgarian branches of two of the biggest advertising agencies in the world. He has experience with leading clients in the field of banking, telecommunications and technology.
He has obtained a Bachelor’s degree in International Relations from the University of Sofia and a Master’s in Advertising Management and Visual Branding from the New Bulgarian University. Andrea believes that his skills in communications and advertorial copywriting, along with his knowledge and linguistic expertise in the English, Bulgarian and Italian languages are going to help spread the message and the vision of eMarketChain across borders.

Léa Ly Cambiaggio
Marketing Executive
Based in the United Kingdom, Léa has been part of an award winning Online Marketing Agency, having more than 3 years of experience in developing the strategies for e-commerce companies and winning an award for Best Campaign from the EU Search Awards in 2016.
She is also a co-founder of a small creative agency, working with people and companies all over the world. Léa joins us as a key element of our marketing strategy

Jeffrey Sova
US Market Advisor
Jeffrey is an account manager for Smithfield Foods. After only 6 months in the company he has been promoted to a retail sales representative and after half a year in that position, he received another promotion to his role today as a key account manager. He is a director in charge of a team of employees and is orchestrating all of his products to go from production to the final result in grocery stores for the consumer. Jeffrey is an owner of 5 stores in NE Ohio and sells residentially and commercially.
Jeffrey is willing to communicate and make the connection with different retail stores in the US that will be included in our eMarketChain store.

Viktor Pavlov
Asia Market Advisor
He is doing his master’s in International Relations at Yonsei University, South Korea.
His first encounter with cryptocurrency is with Ethereum in early 2016, after which he started investing in the crypto space. He is a firm believer that the blockchain world brings technology, economics, finance, and governance together in an unprecedented way.
Viktor will be communicating and making connection with different online and offline retail stores in South Korea and the region, which will be included in our eMarketChain store.

Daniel Petrov
Social Networks Commercial Coordinator
Daniel has graduated from University of Southern Denmark Odense, Southern Region, Denmark with full honors. He is now Commissioning Engineer at Mace. He is very familiar with blockchain technology, and his role as an adviser on this topic is not alien to him.
Daniel is living in Denmark for more than 10 years and he is willing to make the communication with the retail resellers in Denmark.

Ivailo Daskalov
Solidity developer
Ivailo graduated from the Vienna University of Technology with a degree in Electrical Engineering and Information Technology, focusing on Software Development and Robotics Programming. He has been involved in various development projects and is a fan of blockchains’ simple, yet genius idea. Ever since he found out about it, he was certain that the possibilities for implementation and improvement of our current way of life were endless and that this is the future.
Ivailo can help us with building smart contracts and we will use his knowledge in solidity language for connecting our e-commerce platform with the blockchain technology.

Borislav Bliznashki
Front-end developer
After obtaining a degree in Electrical and Electronics Engineering, he has been working on designing several algorithms in the 3D visual industry, as well as being a part of a highly professional 3D printing team.
He also worked as a freelancer focused on front-end development and javascript applications.
At eMarketChain, Borislav will be the connection between designers and dеvelopers, trying to get the best of both worlds.

Antonela Elmazova
UX & UI Designer
Antonela has more than three years of experience in web and graphic design. Before coming to eMarketChain, she had worked on designing infographics and web sites for one of the biggest digital agencies in the UK.
Now Antonela will help us with eMarketChain website development and will focus mostly on improving usability, design, and user experience. With her assist, we hope to get one step closer to making our platform a leading in the e-commerce field.

Katerina Kuzmanova
Financial analyst
А young and really ambitious person with strong expertise in the field of corporate finance and accounting. She has several years of experience as a coordinator between the corporate and the banking world. At the moment she is a part of The Finance team of one of the biggest IT companies in the world and supports the Company in achieving its goals with responsibility for enforcing financial control, reporting and analyzing the business, taxation and treasury and efficient processing of all transactions across the group.
Katerina will keep the eMarcketChain’s accounts, complete tax returns and allocate the funds for their purposes.

Boyko Yordanov
Legal Advisor
A lawyer with considerable experience in civil law, especially in the field of corporate law. Boyko is passionately related to block technologies and legal aspects and the regulatory framework. He has consulted many international projects for nearly a decade and is familiar with the unlimited capabilities of block technology. He is the chairman of the Bar Association in the town of Pleven and a member of the control council of the municipality.
Boyko will play a sufficient role for the eMarcketChain team, writing and reviewing all the legal papers and smart contracts. He will also be the attorney at law presenting eMarcketChain before any legal institution if needed.

Petyo Yakov
Legal Advisor
He has been a lawyer for over 20 years. Specialist in the field of commercial and tax law. Attorney-at-law Yakov is a certified tax specialist and because of that, he will be in charge of all the tax issues in eMarcketChain.
Petyo Yakov is also a specialist in international investment law and a judge in Investment Arbitration Moot court competition.
He is really well prepared in advising eMarcketChain team on issues related to international law climate.


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